If Your Pants Have Loops, Wear A Belt

Your customers are complaining that your product isn’t as cool as the competition. You feel the heat of your sales force breathing down your neck because they don’t like making excuses to customers about how it works, and your customer support team spends twice as much time apologizing than they do solving actual problems. Essentially, in your rush to engineer a great product and solve some very important problems, you’ve let your appearance get sloppy.

It’s Not Your Product, It’s the Experience

Read the rest of my article on Wired...

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