Take an AX to your UX as a first step toward great CX

Smart companies know that a stellar customer experience can be the way to turn someone from a customer into a brand advocate. This doesn’t mean however that you can get away with a subpar product. If your user experience (UX) is getting an “F,” it doesn’t matter how nice your support team is on the phone, you're going to have problems. Make UX an integral part of your customer experience (CX) if you want to build a deeper relationship with your customers. It’s time to get out the ax...

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