Fractional CMO · For technical founders

You built the product.Let's get customers.

I set the strategy and own the growth — my team and AI tools do the heavy lifting. A real go-to-market engine, at an early-founder price.

Mash  ·  Fractional CMO
The situation

Sound familiar?

1Your product works — but you can't get anyone to actually use it.
2A website and some social, but no funnel and no strategy behind them.
3No clear customer, segmentation, or value prop — you're talking to "everyone."
4Inbound vs outbound, organic vs paid, channels — it's all a blur.
5You're a founder or a tiny team, and no one owns growth.
The role

What a fractional CMO actually is

Senior marketing leadership — strategy, direction, and ownership of your growth — without the cost of a full-time hire.

What you get with me

  • A senior leader who owns your growth and sets the strategy
  • My team + AI engine (Radi8) doing the execution
  • Weekly, in-person working sessions
  • A system you keep running after we're done

What it's not

  • A $200K+ full-time CMO you can't justify
  • An agency billing $15K/mo that never owns your strategy
  • A freelancer doing tasks with no plan
  • "Just use AI yourself" — no strategy, no accountability
Why me

The experience — and the tools to act on it.

Built & exited

25 years in go-to-market. Co-founded and scaled startups with four successful exits.

I build the tools I use

I created Radi8 (AI marketing) and Foclarity (GTM for CEOs). I bring the engine, not just advice.

I speak founder

Launched a startup incubator at SJSU and taught hundreds of founders. I get the engineer's mindset.

4 exits 25+ years GTM Founder, Radi8 Founder, Inspiring Founders Author, What Holds Up the Roof Host, Inspiring Founders Podcast
Scope

What we cover together

I set the direction; my team and Radi8 execute across the full stack — as much of each as your business needs.

Brand Strategy Go-to-market plan Inbound Outbound PR Social — organic Social — paid Newsletter Events Content · YouTube Podcast guesting

Optional add-ons when you're ready: CRM, SEO / AEO, co-hosted live content, Luma & Mailchimp setup, and more.

The investment
$5,000/mo
$30,000 total · 6-month engagement · simple monthly terms
  • Weekly in-person working sessions
  • Full strategy & go-to-market plan
  • Execution handled by my team + Radi8
  • A repeatable playbook that's yours to keep
Perspective: land one or two B2B customers out of this and it pays for itself. A full-time CMO is $200K+/yr; a capable agency, $10–20K a month. This is senior leadership and the engine — for $5K a month.
Let's do this

Let's build your growth engine.

If it feels like a fit, we shake on it today — I'll send a simple agreement with terms, and we start next week.

Mash  ·  Fractional CMO for technical founders