You're a great engineer — marketing just isn't your thing, and that's fine. I'm Mash. I set the strategy and own the growth, while my team and AI tools do the heavy lifting — turning what you built into customers, at an early-founder price.
You've shipped something real. But building it was the part you knew how to do — this next part is a different language entirely.
Senior marketing leadership — strategy, direction, and ownership of your growth — without the cost of a full-time hire. I bring the brain and the engine; you don't lift the load.
Most fractional CMOs sell advice. I bring the experience and the engine — Radi8 — so the strategy actually gets executed, at a price that fits an early founder.
25 years in go-to-market. Co-founded and scaled startups with four successful exits, and guided dozens from concept to traction — the throughline of my book, What Holds Up the Roof.
I created Radi8 (AI marketing) and Foclarity (GTM for CEOs). I don't just advise — I bring the engine.
I launched a startup incubator at SJSU and taught hundreds of founders. I get the engineer's mindset — and translate marketing into it.
I set the direction; my team and Radi8 execute across the full marketing stack — as much of each as your business needs.
Optional extras we layer in as the engine grows:
For less than the cost of a junior hire, and a fraction of an agency.
If it feels like a fit, we shake on it — I'll send a simple agreement with terms, and we start next week.
Book an intro call