Resources

Everything I know,out in the open.

A free community, a book, a newsletter, and a weekly podcast. Most of what I'd tell you in a paid session is somewhere in here for nothing — help yourself, and come find me when you want the hands-on version.

What Holds Up the Roof: The Four Principles of Entrepreneurship — a book by Michael "Mash" Ashley
The book

Trends come and go. Principles endure.

What Holds Up the Roof is a business fable — the four principles of entrepreneurship, drawn from twenty-five years in startups. You follow one founder through routine, loss, and rebuilding, and watch them learn what actually keeps a business standing when the plan falls apart.

  • A story, not a framework deck — you'll finish it
  • Four durable principles instead of this year's tactics
  • Written for people in the messy middle of building, not for the case study
  • The same thinking behind every session on this site
Start free

You don't have to pay me to get started.

Three places I show up every week. Pick whichever fits how you like to learn.

Community

Inspiring Founders

Free to join · Skool

A free community of people building things — live workshops, meetups, peer groups, and candid conversation from people currently living it. If you can't pay for help yet, start here. Plenty of people never need anything else.

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Newsletter

Mash on Substack

Occasional · Free

Essays and field notes on making things — written the way I'd say it in a working session, sent straight to your inbox. No growth-hacking listicles.

Read on Substack →
Podcast

The Podcast

Every Thursday

I sit down with builders and leaders — from people shipping their first thing to CEOs scaling past $10M — to unpack what really worked, what didn't, and what they'd do differently.

Listen in →
Start here

Not sure where to begin?

Find yourself on the left; the right is where I'd send you first.

You're early and everything feels urgent
Read the book — it's free if you ask me for it. It's about what to hold onto when the plan stops working, which is most of the time.
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You want to know how I think before you talk to me
Start with the approach page, then subscribe. Between them you'll have a good sense of what working together looks like.
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You learn best from other builders
The free community — workshops, meetups, and people making the same thing you are. Plus the podcast every Thursday.
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You're ready to pay someone to help
Skip all of this. There are five ways to work with me — free to start, paid sessions from $150, and a free call to work out which one you need.
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Rather just ask me?

Book thirty minutes and tell me what you're building. No pitch. No BS. Free call. Do it.

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