Resources

Everything I know,out in the open.

A book, a newsletter, a weekly podcast, workshops, and a community I run. Free things are the best way to get to know how I think — help yourself, and come find me when there's somewhere you want to go.

What Holds Up the Roof: The Four Principles of Entrepreneurship — a book by Michael "Mash" Ashley
The book

Trends come and go. Principles endure.

What Holds Up the Roof is a business fable — the four principles of entrepreneurship, drawn from twenty-five years in startups. You follow one founder through routine, loss, and rebuilding, and watch them learn what actually keeps a business standing when the plan falls apart.

  • A story, not a framework deck — you'll finish it
  • Four durable principles instead of this year's tactics
  • Written for people in the messy middle of building, not for the case study
  • The same thinking behind every session on this site
Get to know me

Where I show up every week.

Pick whichever fits how you like to learn.

Community

Inspiring Founders

Free to join · Skool

The community I run for people building things — live workshops, meetups, peer groups, and candid conversation from people currently living it.

Join for free →
Newsletter

Mash on Substack

Occasional · Free

Essays and field notes on making things — written the way I'd say it in a working session, sent straight to your inbox. No growth-hacking listicles.

Read on Substack →
Podcast

The Podcast

Every Thursday

I sit down with builders and leaders — from people shipping their first thing to CEOs scaling past $10M — to unpack what really worked, what didn't, and what they'd do differently.

Listen in →
Start here

Not sure where to begin?

Find yourself on the left; the right is where I'd send you first.

You want the thinking in one place
Read the book — it's free if you ask me for it. It's about what to hold onto when the plan stops working, which is most of the time.
Get it free →
You want to know how I think before you talk to me
Start with how I work, then subscribe. Between them you'll have a good sense of what working together looks like.
How I work →
You learn best by doing it in a room
Come to a workshop — half a day, small group, and you leave with something built. Or join the community, where they get posted first.
See workshops →
There's somewhere you want to go, and you want me with you
Skip all of this. I work with organizations and individuals for twelve weeks at a time — four 3-week sprints.
Work with me →

Where do you want to get to?

Book thirty minutes and tell me. We'll figure out whether I'm the right person to go there with you.

Book 30 minutes with me