The whole thing — What Holds Up the Roof, as a PDF, no charge and no email list. Connect with me on LinkedIn, send me a DM that says “free book”, and I'll send it over.
No form, no funnel, no drip sequence you have to unsubscribe from in a month. Just connect and ask me for it.
Send the connection request. That's genuinely all — I accept them, and it means you'll actually see it when I post something worth reading.
Connect with me →You don't have to write me an essay about why you want it. Two words does the job. Tell me what you're building if you feel like it — I read those.
Straight back in the DM. No landing page in between, nothing to confirm, and I won't add you to anything you didn't ask for.
What Holds Up the Roof is a business fable — the four principles of entrepreneurship, drawn from twenty-five years in startups. You follow one founder through routine, loss, and rebuilding, and watch them learn what actually keeps a business standing when the plan falls apart.
Most of what I'd tell you in a paid session is in this book. If you read it and never speak to me again, that's a fine outcome — you got the useful part. And if you'd rather work through it with someone, you'll know where to find me.
One connection request and a two-word DM. I'll send the PDF straight back.
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