Advising
Senior judgment onthe calls that matter.
Not tactics for their own sake. I work with growth-stage founders on the six decisions that most reliably move a business — and I stay in it long enough to see them actually land.
Not tactics for their own sake. I work with growth-stage founders on the six decisions that most reliably move a business — and I stay in it long enough to see them actually land.
Six areas. Most founders arrive convinced they need help with the last one and discover the real work is in the first two.
Get crisp on what you are, who you're for, and why you win — so everything downstream gets easier. Pricing, hiring, the roadmap, even which deals you walk away from all get simpler once this one is settled.
You need this if: two people on your team pitch the company differently.Replace anecdotes and assumptions with real discovery, so decisions rest on evidence rather than hunches. We go find out what buyers actually say when you're not in the room — which is usually not what the persona deck claims.
You need this if: your best customers surprised you.Say the thing that makes the right people lean in — and stop trying to talk to everyone. One line, three proofs, and honest answers to the objections you keep pretending you don't hear.
You need this if: prospects say "interesting" and then go quiet.A focused motion that fits your stage and market, instead of scattered activity that burns cash. Fewer channels, run properly, with a clear view of what each one is supposed to do and by when.
You need this if: you're running five channels and can't rank them.A trusted thought partner in your corner, so you make faster, better calls with less second-guessing. Someone who has been through the version of this that didn't work, and will tell you plainly when you're about to repeat it.
You need this if: the hardest calls are the ones you keep postponing.Turn one-off wins into repeatable systems the business can run without depending on any one person — including you. Growth that survives a vacation is a different asset than growth that doesn't.
You need this if: everything good still routes through the founder.Start wherever the fit is obvious. Most people begin with a call and figure the rest out from there.
Tell me what's stuck. I'll tell you what I think is actually going on and give you a couple of things worth trying — whether or not we work together after that.
Book 30 minutes →Senior marketing leadership without a full-time hire. I set the strategy and own the growth while my team and AI tools do the heavy lifting — a real go-to-market engine at an early-founder price.
See the program →A standing seat in your corner for the decisions that don't fit a program: a repositioning, a raise narrative, a first marketing hire, a board conversation you want to walk into prepared for.
Talk it through →I work in person where I can, weekly, at a whiteboard with the people who have to live with the decision. No slide deck arrives at the end of the month in place of a conversation. You'll get direct opinions, an occasional argument, and a colleague who cares whether the thing works — not a vendor protecting a scope of work.
I'd rather say no early than take an engagement that was never going to work. Here's the honest version.
From first call to first working session is usually about two weeks.
Book thirty minutes and ask me anything. Walk away with real insight and a quick win or two — and a feel for what working together is like.
Book 30 minutes with me