When there's a real deadline and a real deliverable, coaching isn't the answer — doing it is. I scope the work, bring my team and my AI tooling, and we build the thing together on a fixed project fee. You keep the asset and you know how to run it.
Coaching works when the bottleneck is knowing what to do. Sometimes the bottleneck is just capacity — and no amount of good advice fixes that.
I'm not a contractor you brief and wait on. We build it side by side — I bring the judgment, the team, and the tooling; you stay close enough to run it after I'm gone.
Most advisors sell advice. I bring the experience and the engine — Radi8 — so the strategy actually gets executed, at a price that fits an early founder.
25 years building. Four exits — one as a founder (FastPencil, acquired by Courier Corp in 2011), three as an advisor — and products taken from concept to market including Kiteworks at Accellion and Blackfish at Shape Security. The throughline of my book, What Holds Up the Roof.
I'm building Radi8 (AI marketing) inside my venture studio, Custany — plus Foclarity (GTM for CEOs). I don't just advise; I bring the engine.
I launched a startup incubator at SJSU and have taught there since 2018. I get the engineer's mindset — and translate marketing into it.
Build the thing — a website, a web or mobile app, an MVP, a working prototype. Or build the go-to-market — the engine that gets what you made in front of people. Plenty of projects are both.
Optional extras we layer in as the engine grows:
Scoped per project, quoted up front, paid monthly across the engagement. No hourly meter, no surprise invoice.
Tell me what you're making and when it needs to exist. If it's a fit, I'll scope it, send a simple agreement, and we start next week.
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